Fortune Cover November 1937
PRESENTING a FABULOUS Original Art Deco Fortune Magazine Cover November 1937.
The cover of Fortune Magazine for November 1937, framed and matted.
This is an ORIGINAL COVER, not a re-print or copy. It is the cover of an actual 1937 Fortune Magazine and we can 100% certify itâs authenticity. We have attached a COA on the back of the frame.
The frame is modern. It is in a black poster frame with acid free cream beveled matting. Perspex front. The frame and matting are perfect for the style of the era.
The cover print is an Art Deco depiction of a cityscape, with traffic lights, cars and pedestrian(s) holding an umbrella in CLASSIC ART DECO STYLE !
The cover is in good condition as can be seen from the photos.
This is one of the more iconic covers of Fortune !
Pained by âMaurice Freed â as noted and signed on the bottom left side.
Maurice Freed (1911â1981)
Maurice Freed, a native of Pottsville, PA and a graduate of the Philadelphia College of Art, lived and painted in Philadelphia during most of his life. At the age of nineteen, he won a scholarship to the Cape School of Art in Provincetown where he studied with Henry Hensche, Morris Davidson, and Albert Alcalay. At twentyâone, he sketched on the beaches of Atlantic City, NJ. At twenty-two, he traveled to Paris to paint and then in 1934, at the age of twentyâthree, his talents were recognized when he was invited to Chicago to become Art Director of Esquire magazine.
Following his early professional success at Esquire and as a contributor to the New Yorker, Holiday, Stage, Saturday Evening Post, and Fortune magazines, and after fourteen years of operating a successful advertising art service, Freed turned to his real love, the fine arts. He returned to France to paint and from 1960 until his death in 1981, he devoted himself to his painting and to the world of art around him. In addition to the time spent working in his studio and exhibiting, he taught drawing and painting, served as president of the Philadelphia Chapter of Artists Equity Association, and from 1979â1981 attended seminars at the Barnes Art Foundation.
Freed gained international recognition from his yearâlong sojourn in France in 1960, being featured in a lead article in Information Artistique (Paris, 1961) and upon his return, in The American Artist (New York, 1962). Extensive travel throughout his life brought to Freedâs work an extraordinary diversity of subject matter and mood. In the 1930âs, he traveled and sketched in Mexico; in the 1950âs he was in Haiti. He journeyed and painted throughout Europe, first in 1933 and then at regular intervals from 1959â1979. He spent considerable periods of time in France: first in 1933, from 1960â1961, in 1967 and again in 1979. He painted while in Portugal in 1969, 1970, 1971, in Spain, in Israel in 1974, in England in 1979. Freed worked most exuberantly in the out of doors where the richness of changing landscapes and the customs and centuryâold buildings of his surroundings could find their way onto his canvases. The European influence of the Old Masters, of the French Impressionists and the early Cubists clearly shows itself in his work.
Freed has been described in various ways. John Groth (of Esquire magazine) called him âthe millionth oyster ââ the one that has a pearl.â Groth went on to say: âIf youâre a fiend for sources, chalk up Degas, Laurencin, and Bellows ââ one part each. The other fourth is thank god mongrel: the portion of unassignable originality. At twentyâtwo, thatâs a large portion.â Henry Pitz in The American Artist, described his work as follows: âA native color sense has luxuriated in freedom; a command of pigmented textures keeps every surface alive. He has absorbed the wiser teachings of modernism and uses them knowingly. âŠthe forms have a tantalizing freshness as they hover between the abstract and the concrete and nudge the mind to recall something half remembered.â Jack Bookbinder stated that Freedâs work âreflects a lifetime of search and experience. He is equally at home with poetic realism, vigorous semiâabstraction and occasional excursions into experimental assemblages ââ and always with a distinctive sense of color and design. Using a variety of approaches, his paintings may be witty, happy, solemn â but never casual; they are sincere expressions of his multifaceted interests.â
The work of Maurice Freed is represented in private collections here and abroad. He exhibited widely in solo and group shows at such places as La Boutique dâArt in Nice, the Newman Contemporary Art Gallery, the Philadelphia Art Alliance, the Woodmere Art Museum, the Pennsylvania Academy of Fine Arts, the Chicago Art Institute and Butler Institute. He was the recipient of many awards and prizes, the last of which was presented in April 1981, from the Woodmere Art Museum (Philadelphia, PA) just four months before his death.
The Maurice Freed Memorial Prize (for oil and/or mixed media) was established in 1981 and is awarded annually at the Woodmere Art Museum Annual Juried Exhibition.
Link: http://www.mauricefreed.com/?page_id=6

Art Deco Fortune Magazine Cover November 19387
Provenance: From a Wealthy Dallas Estate.
Condition: Very Good.
Dimensions: In Frame: 23.75âł Tall, 19.75âł Wide and 0.75âł Deep
PRICE NOW: $355
Fortune Cover November 1937