MY MUSINGS ON DESIGN TRENDS FOR 2020 AND THE REASONS TO BE OPTIMISTIC

(Opinion Piece by Nevan O’Shaughnessy of

Rockwell Antiques Dallas, 1500 Market Center Blvd., Dallas, TX 75207

Ph: (972) 685-0808

Email: [email protected])

Many Customers who visit us or simply call us with inquiries have often raised the topic of “how traditional antiques can blend and be used in a mid-century or contemporary setting”.

I have heard all sides of the debate and there are indeed, merits, to all sides.

Many people (especially here in Dallas) have become so immersed in the ‘minimalist’ and often sterile mid-century or contemporary style, that they simply cannot see how traditional can work in that environment. They view it as the “old fashioned, granny look” and reject brown furniture and traditional collectibles as simply not desirable anymore. There is of course, an element of ‘trendy snobbery’ at the root of these opinions but it also goes much deeper.

As we all know, design trends and fashions are cyclical in nature. One particular style will have it’s ‘hay day’ and people will ‘binge’ on it until such time as they either become bored with the look or they simply wish to keep abreast of the current ‘hot’ trend.

I have always been a believer in the mantra that ‘to understand the present you must firstly examine the past’.

People in the business know that traditional was all the rave prior to the start of the 21st Century, but since that monumental date, namely the start of the new century, mid-century and contemporary looks became the main point of focus for both customers and interior designers alike.

There was an inevitable reaction or backlash to the frenzy of collecting and consumerism of the 20th Century. Homes had become cluttered with a combination of large brown furniture pieces, and collectibles such as ceramics etc. Walls were covered in artwork. Windows were covered with large and often overbearing drapes or curtains with large swags and pelmets, thereby preventing natural light from illuminating the home. People were forced to rent storage units just to house the overflow of ‘stuff’ from their home.

The NET result being, that people ‘en-mass’ made the conscious decision to ‘ditch’ that style and declutter, encourage more natural light in their homes by opening large windows and patio doors. Glass walls replaced solid walls, so that even more light was obtained, with ‘privacy’ being replaced by ‘views’. Less was better. Instead of numerous pieces of artwork covering every wall, now those walls were glass and instead single impressive pieces of contemporary art and furniture would form the focal point of the room. White walls became the norm. Clean, but sterile and reflecting the desire for openness and light in the home.

To make matters accelerate against the traditional look, we had the great economic crash of 2007/8. The impact on the millennial generation was enormous. They had just graduated college, were entering the workforce for the first time, were facing what appeared to be a mountain of debt and suddenly they perceived that generation X and the boomer generation had destroyed their future with reckless banking practices and spending. They viewed this disaster as being directly linked to the runaway consumerism of the late 20th and early 21st Centuries. The result being, that they decided to ‘batten down the hatches’ and stop spending on perceived luxuries. Why pay a couple of thousand bucks (which you did not have) for a piece of furniture when you could buy a piece of contemporary furniture from IKEA for a couple of hundred and if your job forced you to relocate, you could always just leave it behind you and start again in your new location or you could easily move it by trailer yourself with little risk. Anyway, the older furniture was what you had grown up with and it symbolized the past and not the future.

(Just in passing, you should note that I have nothing against IKEA or their goods. I am not trying to ‘single’ them out, but people in this business have adopted the phrase of “IKEA Furniture’, as shorthand for mass produced, mid-century and contemporary Scandanavian styles.)

When you are in your early 20’s, the future is next month and not next year or 10 years from now !

Like domino’s, the knock-on effect was ‘huge’. Older generations such as the Generation X’ers and Boomers, who had the disposable income, liked the new look. Do not forget that many of these would have grown up in the day of the hippie in the 60’s and 70’s. Back then they were considered ‘cool’, and now they could be ‘cool’ again. They hired interior designers who were immersed in the new trend of mid-century and contemporary to remodel their ‘outdated’ homes and mansions.

In DFW the trend for building Tudor Style Mansions or French Chateau Style Mansions that was prevalent at the end of the 20th Century came to a sudden halt. New builds were architect inspired contemporary builds with emphasis on light and openness.

One particular area of the traditional home almost disappeared without a trace, namely, the formal dining room. People were too busy to sit down for formal family meals. Meals were eaten on trays in front of the TV, by family members and often at different times. Only the breakfast counter or breakfast room table remained useful. Dining rooms were converted into media room or games rooms. No need for a formal dining table, buffet, chairs or fine china services. The market for these items simply vanished.

So, if you are a traditional enthusiast, where does this leave you ? Is it all doom and gloom ? Will the market EVER recover ?

The answer is a resounding … YES !

The ‘cycle’ is changing as I write this piece and there are a number of reasons to support this opinion.

Firstly, the very same Millennial generation, that ran away from traditional, is now over 10/15 years older. They have good jobs and have settled down. They no longer live in apartments, but now have perhaps their first home … their first ‘castle’. They have kids that are growing up. They have realized that the cheap IKEA style furniture has simply not stood the test of time. Every time they moved it, well truthfully, it fell apart. Therefore, it was not a good use of their financial resources, albeit it served it’s purpose. They have realized that the prices for entry level traditional brown furniture has now gotten to the point where it is in fact cheaper than the IKEA style pieces. It is a better investment to buy something that has already survived over 100 years, than something that will not survive simply moving bedrooms.

As a result, auction prices for traditional brown furniture has been on the rise in the UK and Europe for the last 2 years. Prices have recovered on average 25-30% since their previous all-time lows.

Secondly, this move by the millennial generation will have a reverse knock-on effect on the Boomers and Generation X’ers. If the millennials make it cool and trendy again, then the older generations will follow. As a Generation X’er myself, we love to think we are still ‘young at heart’ and we will follow the trends !

Finally, Interior Design magazines and publications worldwide have shown an increased use of traditional pieces in their trends sections.

It is becoming ‘cool’ again, to own something that (1) is of such exceptional quality that it has already survived over 100 years, that (2) is made of solid woods and not fake wood, that (3) is the ultimate in ‘green’ ethos in that no current tree or forest was destroyed to make it, that (4) it can become a family piece or heirloom with all the memories that it will carry for your kids growing up, even if it is unfashionable again, by the time they inherit it, that (5) it is utilitarian, in that, it was designed for practical use and not just for show and (6) it has become eminently affordable.

International Designers are now incorporating statement traditional pieces into contemporary designs and settings.

The British Country House Style is being featured by design magazines and current trends as we speak.

Nobody is rushing back to the days of clutter. Styles are still minimalistic, less is still better, but a really high quality traditional piece makes as much (if not more) of a statement in a room than a contemporary piece. Styles can indeed be mixed. If done tastefully it leads to an exceptional result.

Try to picture in your mind, a quality mid-century credenza in your living room. Maybe, you have a modern sculpture holding pride of place on top of it’s counter. Now…..picture a mounted 7th Century stone carved sculpture in place of the modern one. Does it work ? Hell … yes it works and I would go so far as to say it will look much better. The contrast between the very new and the very, very old is wonderful. I can guarantee you that every one of your guests will want to know more about the sculpture than the credenza. Will the styles clash ? Not one bit.

Now picture in your mind your hallway or entry (atrium). Picture a contemporary credenza or press on the feature white/tan wall. Picture a glorious piece of contemporary wall art above the credenza. Picture your chandelier or light fitting that illuminates the space and how it reflects off the artwork etc. NOW picture replacing ONLY the credenza/press and in it’s place is a Louis XVI Style credenza/commode/cabinet …. Everything else remains the same. Does it work ? Oh, yes it does. The contrasting styles will highlight each individual piece and the use of the proper color palate will make it even more attractive and pleasing on the eye.

NOW ask yourself …. In both the above examples, does the strategic use of a quality traditional piece make your home look more comfortable ? More warm ? More personal ? It really is a rhetorical question !

Pieces like ‘wake’ or ‘hunt’ tables are making a big resurgence in desirability. These are always oval tables with drop down leaf’s. Long and when the leaf’s are down, not very deep. People do not necessarily want to lose their media or games room by reinstating the dining room suite. But they have realized that if they want to throw a dinner party or properly celebrate Thanksgiving, Easter and Christmas that they need a table that, whilst not in use can rest against a wall like a credenza, displaying your sculptures. Photographs etc., but when needed, can be moved to the center of the room and with it’s leaf’s raised … ‘hey presto’ …. You have a fabulous dining table with a great story, great beauty and great quality.

Home colors are also changing. People are becoming tired of the endless white sterile walls. Tans, beiges, creams are becoming more common. Feature walls are becoming more common outside the bedroom. Colors are coming back.

I was speaking with a young interior designer from New York recently, who said something very telling. He loves the use of traditional in contemporary settings and is extremely good at blending them together. He said of his own home: “I was sick of living in a glass box”. I thought this was a wonderful phrase to encapsulate the changing trends. Another one I have heard more than once is: “I am sick of living in a Hospital Ward”. The soulless sterility has had it’s ‘day in the sun’ and is now heading for the retirement home !

I know that many of you will read this and say “But of course, he would say that. He is biased. It is in his interests that traditional becomes all the rage again” …. AND …. You would be right ! But, I am basing my opinions not just on foolish hope BUT on the facts that I see on the ground. I see it happening and I see it gradually changing every week and every month that passes.

To my colleagues in the industry I say:  “avoid items that result in clutter and concentrate on quality unique pieces. Present your pieces as useful and utilitarian. Think ‘outside the box’ on their uses. Do not be afraid to think of an antique cabinet or armoire/kast as a home bar. Do not be afraid to display your antique pieces in a contemporary setting.“

“Keep the faith and Stay the course. IT IS HAPPENING ”.

Copyright 2019 – Nevan O’Shaughnessy – Rockwell Antiques Dallas

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